What is the secret to business excellence?
Like me, you have no doubt read books or attended courses in the past, boldly claiming to reveal the answer to this question and thus transform you instantly into a captain of industry, a wealthy and attractive entrepreneur or perhaps a corporate icon, whose leadership and commercial acumen is revered throughout your chosen field.
I imagine those books or glossy training binders are collecting dust on your shelves right now, because whilst they undoubtedly contain many good ideas on what to do, rarely do they actually tell you how to do it!